Skiff editor, advertising manager selected
Victoria Puente
Issue date: 11/14/07 Section: News
- Page 1 of 1
The spring 2008 editor-in-chief and advertising manager for the Daily Skiff were announced at the Student Publications Committee meeting Friday, and both said they plan to make changes to the online edition of the publication next semester.
Andrew Chavez, a senior news-editorial journalism major, was selected as editor-in-chief, and Erica Savage, a senior advertising/public relations major, will be the Skiff's new advertising manager.
"I would like to see the students understanding all that we do aside from just the print publication - what we do online and making that product as accessible to them online as possible," said Chavez, who was editor-in-chief this semester.
Chavez said there will be a slight reorganization of the staff next semester, and he plans to recruit students from outside of the journalism department to work on both the print and online publications.
"I think the biggest thing is just changing with the times," Chavez said, "and fulfilling our teaching roles by teaching people how it is to work in a new media environment and serve our readers as best we can using the new technologies."
Robert Bohler, student publications director for the Schieffer School of Journalism, said there have been many advancements with the Web site this semester, and next semester, the Skiff will become more active in the online aspect of the publication.
"This fall has been the first semester that we've branched into online advertising," Bohler said, "and we're looking at a lot of different ways to figure out strategies to increase revenue on that end."
Savage said she will utilize feedback from recent market research, including information on how students spend their money, to help sell advertising space in both the online and print versions of the Skiff next semester.
"I've looked at a lot of other school's publications and have some ideas on how we can help local businesses out and get their name out there through the school newspaper," Savage said.
She also plans to recruit staff applicants from other departments, Savage said. She said she will look for marketing majors, but a specific major is not necessary to qualify for a position in the Skiff sales department.
"It's basically open to anybody who has people skills and is a go-getter and wants to earn a little extra cash," Savage said.
Andrew Chavez, a senior news-editorial journalism major, was selected as editor-in-chief, and Erica Savage, a senior advertising/public relations major, will be the Skiff's new advertising manager.
"I would like to see the students understanding all that we do aside from just the print publication - what we do online and making that product as accessible to them online as possible," said Chavez, who was editor-in-chief this semester.
Chavez said there will be a slight reorganization of the staff next semester, and he plans to recruit students from outside of the journalism department to work on both the print and online publications.
"I think the biggest thing is just changing with the times," Chavez said, "and fulfilling our teaching roles by teaching people how it is to work in a new media environment and serve our readers as best we can using the new technologies."
Robert Bohler, student publications director for the Schieffer School of Journalism, said there have been many advancements with the Web site this semester, and next semester, the Skiff will become more active in the online aspect of the publication.
"This fall has been the first semester that we've branched into online advertising," Bohler said, "and we're looking at a lot of different ways to figure out strategies to increase revenue on that end."
Savage said she will utilize feedback from recent market research, including information on how students spend their money, to help sell advertising space in both the online and print versions of the Skiff next semester.
"I've looked at a lot of other school's publications and have some ideas on how we can help local businesses out and get their name out there through the school newspaper," Savage said.
She also plans to recruit staff applicants from other departments, Savage said. She said she will look for marketing majors, but a specific major is not necessary to qualify for a position in the Skiff sales department.
"It's basically open to anybody who has people skills and is a go-getter and wants to earn a little extra cash," Savage said.
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